Master the art of identifying AI opportunities and building businesses on timeless human desires through 5 interactive game levels
This gamified learning experience teaches you how to build sustainable business strategies using AI by understanding what people will always want. Based on Jeff Bezos's philosophy of focusing on what won't change, you'll learn to identify enduring human desires and match them with the right AI solutions.
Learn to distinguish between trends (that change) and timeless desires (that don't)
Understand when to use Generative, Predictive, or Agentic AI - and when not to use AI at all
Build competitive strategies that will remain relevant for decades
Convenience, Value, Connection, Autonomy, Competence, Health, Status, and Purpose
Generative (creates), Predictive (forecasts), and Agentic (acts autonomously)
Bezos's principle: Build on what won't change, not what's trendy
Match AI capabilities with enduring customer needs
Pattern Recognition Game
Drag & Drop Challenge
Choose Your Own Path
Strategy Simulation
Create Your Business Pitch
Start with Level 1 and work your way through all 5 challenges. Each level builds on the previous one, culminating in your own strategic business pitch!
🎮 Start Your Journey⏱️ Total Quest Time: ~90-120 minutes