👆 Click on phrases that reveal what customers really want (not company features). Look for underlying human desires!
🎉 You Discovered the Framework!
These are the 8 Enduring Human Desires that never change:
⚡
Convenience & Efficiency
Fast, simple, effortless
💰
Value & Security
Better prices, safety
❤️
Connection & Belonging
Relationships, community
🎯
Autonomy & Control
Choice, customization
🧠
Competence & Mastery
Knowledge, capability
💪
Health & Vitality
Wellness, appearance
🏆
Status & Achievement
Recognition, success
🌟
Purpose & Contribution
Making a difference
Jeff Bezos's Principle: Build on what won't change in 30 years.