Round
1/8
Score
0
Brand Power
50%

BRAND BATTLE

Master the Art of Strategic Positioning

Based on Laura Ries's "Strategic Enemy" framework, this workshop teaches you how great brands stand out by defining what they're against, not just what they're for. Learn the principles behind Tesla, Chick-fil-A, White Claw, and more.

⚔️
Strategic Enemy
Define what you're against to clarify what you stand for
🔨
Visual Hammer
Create memorable symbols that visualize your strategy
🎯
Category Focus
Own a word in the mind by dominating your category
⚠️
Line Extension Trap
Why stretching your brand destroys its power
🔄
Power of Repetition
Consistency builds brand equity over decades
↔️
Contrast Principle
The mind understands difference faster than superiority
Challenge 1 of 8

Strategic Enemy

Core Concept
Brand Strategy Decision

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Framework Hint

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7/8

Brand Strategist!

You understand how to build memorable brands

7
Correct
85%
Brand Power
6
Frameworks
📚 Frameworks Mastered