The Decision Navigator

← DATA DOMINANT HYBRID INTUITION DOMINANT →

Pure Data Pricing optimization
Fraud detection
A/B test results

Data-Led Customer segments
Campaign targeting
Feature priority

True Hybrid Market entry
Partnerships
Product roadmap

Intuition-Led Brand positioning
Creative direction
Culture building

Pure Intuition Company vision
Crisis response
Disruptive bets

📊 Lean Toward Data When...

Rich historical data exists
Environment is stable & predictable
You're optimizing execution (the "how")
Stakes are high & affect others' lives
You're outside your area of expertise
Bias could be influencing you
You're testing a hypothesis
You're scaling what's already working

🧠 Lean Toward Intuition When...

No historical precedent exists
Environment is chaotic or changing fast
You're setting vision (the "what")
Decision requires creativity
You have deep domain expertise
Time pressure is extreme
Reading people or culture is key
Decision is easily reversible

🎯 THE FOUR QUESTIONS — Ask These Before Every Major Decision

How much relevant data exists?

Rich → Data
Sparse → Intuition

How stable is the environment?

Predictable → Data
Chaotic → Intuition

What's the time pressure?

Plenty of time → Data
Urgent → Intuition

How reversible is it?

One-way door → Data
Two-way door → Intuition

🟢 Trust Your Gut When...

You have 10,000+ hours in this domain
You've gotten clear feedback on past calls
You can articulate WHY you feel this way
Your gut conflicts with what you WANT
You're reading people, not numbers

🔴 Distrust Your Gut When...

Decision affects people unlike you
Your gut tells you what you want to hear
You can't explain why you feel this way
You're tired, stressed, or emotional
You're outside your expertise

Intuition tells you where to look. Data tells you what you're seeing.
Intuition frames the question. Data answers it.
Intuition leaps. Data helps you land safely.