🎮 Mission Briefing
Normal Operations
First Complaints
Trending Topic
Media Attention
Full Crisis
📡 Live Tweet Stream Simulator
🎯 Game Phases
📚 Phase 1: Training Mode
Duration: 5 minutes
Objective: Learn to classify tweets
- Review 50 pre-labeled tweets
- Understand threat categories
- Build classification rules
- Note viral indicators
Speed matters—virality waits for no one!
🤖 Phase 2: Build Classifier
Duration: 10 minutes
Objective: Create automated system
- Design keyword triggers
- Set virality thresholds
- Create alert rules
- Test on sample stream
Your classifier processes 1000s of tweets/minute
⚡ Phase 3: Real-Time Mode
Duration: 10 minutes
Objective: Manage live crisis
- Monitor incoming stream
- Classify by threat level
- Prioritize responses
- Track crisis evolution
Volume increases every 2 minutes!
💥 Phase 4: Crisis Event!
Duration: 5 minutes
Objective: Handle major incident
- Celebrity complaint goes viral
- Hashtag starts trending
- News outlets pick up story
- CEO demands action NOW
Can you stop it before it trends #1?
🏷️ Tweet Classification System
🔴 CRITICAL (Urgent)
Immediate threat to brand/safety
- Product safety issues
- Legal threats
- Celebrity complaints
- Viral negative hashtags
Response time: < 5 minutes
🟠 HIGH (Escalating)
Potential to go viral
- Multiple similar complaints
- Influencer criticism
- Service outages
- Comparison to competitors
Response time: < 30 minutes
🟡 MEDIUM (Monitor)
Standard complaints
- Individual issues
- Feature requests
- Minor bugs
- Shipping delays
Response time: < 2 hours
🟢 LOW (Positive/Neutral)
No threat or positive
- Product praise
- Neutral mentions
- General questions
- Spam/irrelevant
Response time: Optional
📊 Crisis Indicators
- Volume Spike: 3x normal = potential crisis
- Sentiment Drop: -50% in 10 min = red flag
- Retweet Velocity: >1000/hour = going viral
- Influencer Involvement: >100K followers = priority
- Media Mentions: Any = immediate escalation
🎮 Control Panel
Your Crisis Management Tools
📈 Scoring System
| Metric | Points | Description |
|---|---|---|
| Classification Accuracy | 400 max | Correctly identify threat levels (5 pts each) |
| Response Speed | 200 max | Faster classification = more points |
| Crisis Prevention | 200 max | Stop issues before they go viral |
| False Positive Rate | -50 penalty | Don't cry wolf! (-5 per false alarm) |
| Missed Crisis | -100 penalty | Missing critical tweet = major penalty |
| Trend Detection | 100 bonus | Identify emerging patterns early |
| Total Possible | 1000 | Perfect crisis management |
⚡ Crisis Scenarios You'll Face
📱 Product Defect Crisis
CRITICALMultiple reports of devices overheating. Videos going viral. News outlets asking for comment.
Signals: "fire", "explosion", "danger", "lawsuit"
Your mission: Identify pattern before 10+ reports
👤 Celebrity Complaint
HIGHInfluencer with 5M followers tweets about bad experience. Followers pile on. Hashtag starts trending.
Signals: Verified accounts, high follower count, rapid RTs
Your mission: Prioritize VIP complaints
🌐 Service Outage
HIGHCloud service down. Thousands can't access data. Business customers threatening to switch.
Signals: "down", "can't access", "not working", volume spike
Your mission: Detect outage in <5 minutes
😤 Viral Hashtag
CRITICAL#TechCorpScam starts trending. Coordinated campaign or legitimate grievance?
Signals: Hashtag velocity, unique users, bot patterns
Your mission: Distinguish real vs. astroturfing
🏢 Data Breach Rumors
CRITICALHacker claims to have customer data. Panic spreading. Stock price dropping.
Signals: "breach", "hacked", "data", "privacy"
Your mission: Verify and contain in <10 minutes
🎭 Competitor Sabotage
MEDIUMSuspicious spike in negative reviews. Bot-like behavior. Competitor launching product tomorrow.
Signals: Pattern repetition, timing, new accounts
Your mission: Identify coordinated attacks
🏆 Leaderboard Rankings
🥇 Crisis Preventer
Stopped the most crises before viral
Reward: 500 bonus XP
⚡ Speed Demon
Fastest average response time
Reward: 300 bonus XP
🎯 Accuracy Master
Highest classification accuracy
Reward: 400 bonus XP
📈 Trend Spotter
First to identify emerging crisis
Reward: 350 bonus XP
💡 Pro Strategies
🎯 Quick Wins
- Set up keyword alerts for "fire", "explode", "lawsuit"
- Auto-escalate verified accounts >100K followers
- Track retweet velocity, not just likes
- Monitor competitor mentions for comparison attacks
- Flag any mention of "news", "reporter", "article"
🚀 Advanced Tactics
- Build cascading rules (if X and Y then CRITICAL)
- Use sentiment + volume for threat scoring
- Track user history (chronic complainers vs. new issues)
- Identify bot patterns (similar text, timing, usernames)
- Create geographic heat maps for regional issues
⚠️ Common Mistakes
- Ignoring low-follower accounts (can still go viral)
- Over-reacting to obvious trolls
- Missing sarcasm in "praise"
- Not connecting related complaints
- Focusing on sentiment, ignoring volume
🎓 Learning Objectives
- Real-Time Classification: Categorize text under time pressure
- Pattern Recognition: Identify crisis signals early
- Volume Analysis: Understand velocity and viral mechanics
- Multi-Signal Detection: Combine text, metrics, and metadata
- Prioritization: Triage responses by impact
- False Positive Balance: Accuracy vs. speed trade-offs
- Topic Clustering: Group related complaints
- Influencer Detection: Identify high-impact users
🚨 Ready to Manage Your First Crisis?
Download the game and test your crisis management skills!