Quiz 2 Review

Chapter 16: Global Sourcing

15-minute Q&A power review — test yourself before revealing answers, then lock it in with the mini-quiz.

10 Key Questions Real-World Examples 5-Question Mini-Quiz
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A
The Big Picture — Why Sourcing Matters
Q1
What's the difference between "purchasing" and "strategic sourcing"?
Purchasing is the old-school term — placing orders, getting invoices, paying bills. It's transactional.

Strategic sourcing is the modern upgrade: developing and managing supplier relationships to acquire goods and services that help the business compete. Globalization made supply chains so complex that "just buying stuff" isn't enough anymore.
Think of it this way
Buying coffee beans from whoever is cheapest = purchasing. Building a 5-year relationship with a Guatemalan cooperative, negotiating quality specs, and coordinating ocean freight = strategic sourcing. That's what Starbucks does.
Interview Tip
If asked "What is sourcing?", don't just say "buying things." Say: "It's the development and management of supplier relationships to acquire strategically important goods and services."
Q2
What is the bullwhip effect, and why should every supply chain person know it?
The bullwhip effect is when small changes in consumer demand get magnified as they ripple upstream through the supply chain — from retailer → distributor → manufacturer → raw material supplier.

Think of it like cracking a bullwhip: a tiny flick of the wrist produces a massive snap at the tip.
COVID-19 Toilet Paper Crisis
Consumers panic-bought toilet paper → grocery stores doubled orders → distributors tripled orders → manufacturers ran overtime. Then demand suddenly dropped, and everyone was sitting on excess inventory. Meanwhile, the restaurant supply chain (commercial-grade TP) collapsed because offices and restaurants closed. Same product, completely different supply chains.
Key cause: Forward buying — retailers stock up during temporary price cuts, creating artificial demand spikes upstream.

Key solution: Continuous replenishment — replacing inventory frequently as part of an ongoing, data-driven process.
Interview Tip
This is one of the most commonly asked supply chain concepts. Be ready with a concrete example (toilet paper, gaming consoles, or any recent shortage).
B
How Companies Choose — The Sourcing Design Matrix
Q3
What is "specificity" in sourcing, and how does it drive purchasing decisions?
Specificity = how common an item is and how many substitutes are available.

Low specificity (generic items, many substitutes) → simple purchasing methods like spot purchases or electronic catalogs.
High specificity (unique items, few substitutes) → complex methods like RFPs or strategic alliances.
Sneaker Example — Nike
Low specificity: Office supplies, shipping boxes — buy from any vendor, probably via an electronic catalog.
High specificity: The proprietary ZoomX foam in Nike running shoes — only a few chemical companies can make it, so Nike uses a strategic alliance with long-term contracts.
Q4
What are the 6 sourcing methods on the design matrix, and when do you use each?
The Sourcing/Purchasing Design Matrix maps methods by contract duration (short ↔ long), specificity (low ↔ high), and transaction costs (high ↔ low):

MethodWhen to UseExample
Spot PurchaseOne-time buy, generic item, low specificityBuying extra pallets before holiday rush
Electronic CatalogRoutine reorders, standardized itemsAmazon Business for office supplies
Request for Bid / Reverse AuctionMid-range complexity, multiple potential vendorsBidding out a freight contract
Request for Proposal (RFP)Complex/expensive items, short contract, low specificityHiring a consulting firm for a 3-month project
Vendor-Managed Inventory (VMI)High specificity, long contract, low transaction costFrito-Lay restocking Walmart shelves directly
Strategic AllianceHigh specificity, long contract, high transaction costApple + TSMC for custom iPhone chips
Interview Tip
Don't just memorize the six names — know what drives the choice: specificity, contract length, and transaction cost. Interviewers love when you can say "It depends on…" and then explain the trade-offs.
C
Tier 1 / Tier 2 / Tier 3 — Know Your Supply Chain Depth
Q5
What are Tier 1, Tier 2, and Tier 3 suppliers? Why does the distinction matter?
TierWho They AreRelationship
Tier 1Direct suppliers — sell finished components directly to youYou have contracts and regular contact with them
Tier 2Suppliers to your Tier 1 — provide sub-components or materialsYou may know them, but don't buy from them directly
Tier 3+Raw material suppliers deep in the chainOften invisible to you — but disruptions here can shut you down
iPhone Supply Chain
Apple (the OEM)
Tier 1: Foxconn (assembles the phone), Samsung Display (OLED screens), TSMC (A-series chips)
Tier 2: Corning (makes Gorilla Glass for Samsung Display), Chemical suppliers providing photoresist to TSMC
Tier 3: Cobalt miners in the DRC (for battery cathodes), Silica sand producers (for glass)
Why it matters: COVID and the chip shortage taught every company that you can't just manage Tier 1. A disruption at Tier 3 (e.g., a cobalt mine shutting down) can cascade all the way up to empty store shelves.
Interview Tip
If asked about supply chain risk, mention sub-tier visibility — most companies only have strong relationships with Tier 1 but are increasingly mapping Tier 2 and 3 to prevent surprise disruptions.
Q6
Give a Tier 1 / 2 / 3 example for Tesla's electric vehicles.
Tesla (OEM — builds the car)

Tier 1: Panasonic/CATL (battery cells), Bosch (braking systems), suppliers who deliver finished modules directly to Tesla's Gigafactories.

Tier 2: Companies that supply Panasonic — e.g., producers of nickel sulfate, lithium hydroxide, and separator film for battery cells.

Tier 3: Lithium brine operations in Chile, nickel mines in Indonesia, graphite mines in Mozambique.
Why Tesla Cares About Tier 3
Tesla has started signing deals directly with mining companies (skipping tiers) to secure lithium and nickel supply. This is called vertical integration into the raw material tier — a strategic response to supply chain risk.
D
Outsourcing Decisions & Total Cost of Ownership
Q7
When should a company outsource vs. keep in-house? What 3 factors drive this?
The textbook's framework evaluates three dimensions:

FactorKeep In-House When…Outsource When…
CoordinationInterfaces are standardized and codifiedCoordination is complex and job-specific; technology is immature
Strategic AssetsAssets are commonly availableSpecialized investments needed; long R&D learning curves
Intellectual PropertyStrong IP protection; hard to imitateWeak IP protection; easy to copy if access is given
Fast Fashion — Zara vs. H&M
Zara keeps much of its production in-house (Spain/Portugal) for speed and IP control → gets new styles to stores in 2 weeks.
H&M outsources to lower-cost countries for cost efficiency → longer lead times but cheaper production.
Q8
What is Total Cost of Ownership (TCO), and what are its three cost buckets?
TCO = the full lifecycle estimate of what an item actually costs — not just the purchase price, but everything from buying to using to disposing of it.

The 3 buckets:

1. Acquisition Costs — purchase planning, quality costs, taxes, purchase price, financing
2. Ownership Costs — energy, maintenance & repair, financing, supply chain/network costs
3. Post-Ownership Costs — disposal, environmental costs, warranty, product liability, customer dissatisfaction
Cheap Printer Trap
A printer costs $49 (acquisition) but uses $200/year in ink cartridges (ownership) and contains toxic components requiring special e-waste disposal (post-ownership). The real TCO is way more than $49.
Interview Tip
If asked about supplier selection, always mention TCO: "I wouldn't just compare unit prices — I'd look at total cost of ownership including quality, logistics, maintenance, and end-of-life costs."
E
Supply Chain Strategy Types & Measuring Performance
Q9
What are the 4 supply chain strategies, and which products fit each?
The framework maps demand characteristics (functional vs. innovative) against supply process (stable vs. evolving):
Efficient
Functional product + Stable process
Grocery, basic apparel, oil & gas
Responsive
Innovative product + Stable process
Fashion apparel, seasonal products
Risk-Hedging
Functional product + Evolving process
Hydroelectric power, weather-dependent food
Agile
Innovative product + Evolving process
Cellphones, semiconductors, high-end computers
Interview Tip
The most common exam mistake is confusing responsive and agile. Both flex to customer needs, but agile also deals with supply uncertainty (evolving manufacturing). Semiconductors = agile; seasonal jackets = responsive.
Q10
How do you measure sourcing performance? Give the two key formulas.
1. Inventory Turnover = COGS ÷ Average Aggregate Inventory Value
→ Measures how often you replace inventory per year. Higher = better (faster flow, less cash tied up).

2. Weeks of Supply = (Avg Aggregate Inventory Value ÷ COGS) × 52
— or equivalently: 52 ÷ Inventory Turnover
→ Measures how many weeks of stock you're sitting on. Lower = leaner.
Quick Numbers
A company with $5M COGS and $1M average inventory:
Turnover = $5M / $1M = 5 turns/year
Weeks of Supply = 52 / 5 = 10.4 weeks

Amazon turns inventory ~10x/year (≈5 weeks of supply). A luxury jewelry store might turn 1–2x/year. Industry context matters!
Interview Tip
These two formulas are guaranteed on exams and common in interviews. Know them cold. Also know that they're inversely related: higher turnover = fewer weeks of supply.

🎯 Check Your Understanding

5 quick questions — no peeking at the answers above!

1. The bullwhip effect describes demand variability being ___ as it moves upstream.
A) Reduced
B) Magnified
C) Eliminated
D) Reversed
The bullwhip effect magnifies demand variability upstream — small retail changes become huge swings at the manufacturer level.
2. In sourcing, "specificity" refers to…
A) How fast the supplier can deliver
B) How common an item is and availability of substitutes
C) The length of the supplier contract
D) The supplier's geographic location
Specificity is about how common the item is and how many substitutes exist. Low specificity = many options; high specificity = few alternatives.
3. TCO groups costs into which three buckets?
A) Labor, Materials, Overhead
B) Acquisition, Ownership, Post-Ownership
C) Fixed, Variable, Sunk
D) Direct, Indirect, Opportunity
TCO = Acquisition (buying it) + Ownership (using it) + Post-Ownership (disposing of it). This captures the full lifecycle cost.
4. For functional products with a stable manufacturing process, the best supply chain strategy is:
A) Agile
B) Responsive
C) Efficient
D) Risk-Hedging
Functional + Stable = Efficient supply chain. Think groceries, basic clothing, oil & gas — predictable demand and well-understood processes.
5. Inventory Turnover equals:
A) COGS ÷ Average Aggregate Inventory Value
B) Average Inventory ÷ COGS
C) Sales Revenue ÷ Total Assets
D) 52 ÷ Weeks of Supply
Inventory Turnover = COGS ÷ Avg Aggregate Inventory Value. Note: option D (52 ÷ Weeks of Supply) is mathematically equivalent but it's not the definition. Know the primary formula!
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