Dr. Josh Maurer

Dr. Josh Maurer

Assistant Professor of Management | Disruptive Innovation & GenAI

Bridging the gap between traditional business strategy and the rapid evolution of machine intelligence.

GenAI Curriculum Integration Matrix

Academic Term: Spring 2026

GenAI Toolset Course #1: Advanced Excel Course #2: Consulting Practicum
Google Gemini Labs ✓ Automated data cleaning & complex formula generation. ✓ High-level industry synthesis & strategic planning.
NotebookLM ✓ Turning datasets into interactive knowledge bases. ✓ Creating "Project Brains" from client transcripts.
Deep Research ✓ Validating data trends & automated benchmarking. ✓ Deep-dive market analysis & secondary research.
Pictory / Gamma AI ✓ Data-driven visual storytelling narratives. ✓ Rapidly prototyping client-facing presentations.
Napkin AI ✓ Converting quantitative models into visual diagrams. ✓ Visualizing abstract consulting frameworks.
Custom Gems — ✓ 24/7 AI-driven "Consulting Mentors" for feedback.
Digital Marketing AI — ✓ Copywriting, SEO strategy, and persona development.

About the Curriculum

Dr. Maurer’s teaching philosophy centers on "Human-in-the-Loop" orchestration. Rather than using AI for simple output, students learn to use these tools as cognitive extensions to solve complex business problems, prepare for the future of work, and enhance strategic decision-making.

For more insights, visit LinkedIn.